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Loihde Advisory Privacy and Cookie Policy

1. Introduction

Data protection is everyone's right. We want you to be confident that we process personal data fairly in all our activities, and only to the extent that it is necessary for our business. Personal data means information from which an individual can be identified. We collect personal data from users themselves and automatically through the technical implementation of the website. In addition, we collect non-personal information, which is information about the use of the Site from which no individual can be identified.

We always process personal data in accordance with the Personal Data Act, national and international regulations and the requirements of the European Union's General Data Protection Regulation (GDPR). At our request, personal data may also be processed by our trusted partners who work with us to design and develop our website and digital communications.

Summary

On this page you will find information about how we process your personal data if you are:

  • You have subscribed to receive a blog post from us in your inbox
  • You have asked us to contact you
  • You have signed up to receive our newsletter
  • Registered for one of our events
  • Purchased expert services from us or are a potential client of ours
  • Visited our website

To make it easy for you to find out how we handle your data, we've put together our own versions of our privacy policy for different audiences. So you can go straight to the section that interests you most.

If you can't find the answer to your questions or want to know more about our privacy policy, you can contact us. Contact details can be found in section 11.

2. Subscribers to blog posts

You can subscribe to our latest blog posts by using the form on the website.

We only collect and store the email address of subscribers and the email address is not used for any other purpose than sending blog posts. The legal basis for this processing is consent under the Data Protection Regulations (subscription to the blog) and our legitimate interest to communicate with business customers or potential customers.

We will retain your email address until the subscription to blog posts is cancelled. You can unsubscribe from blog posts at any time via the link provided in the emails.

If you wish, you can check the information about yourself. You may request that your data be corrected, supplemented or deleted if it is inaccurate, unnecessary, incomplete or out of date for the purposes for which it is processed. Our contact details can be found in section 11.

We use an internationally reputable online service provided by a service provider based in the United States to post blog posts. Where personal data is transferred outside the EU, we will ensure an adequate level of protection of personal data by agreeing with the service provider on the confidentiality and processing of personal data as required by law.

The service provider processing the personal data is committed to using standard contractual clauses approved by the European Commission and to complying with EU data protection practices for the processing of personal data.

We do not disclose email data to third parties outside the Loihde Group.

3. Who contact us

You can request to be contacted using the form on our website, by phone or by email.

We will record your first and last name and e-mail address when you contact us. We also record the organisation you work for and the content of your message, if you have provided this information on the form. We use the information you provide to process your contact request and store it in our customer register so that we can return to it later if necessary.

This information will be stored for the time being. We clean our customer register annually of outdated and unnecessary information. In addition to processing the contact, we also use the contact information for other customer communications and marketing purposes. Such communications include invitations to our events and training courses, various expert content and communications about our services. We send marketing communications approximately once a month and only on topics that we think will be useful and of interest to you.

The legal basis for sending marketing communications and processing personal data is our legitimate interest in contacting business customers or potential customers under the GDPR. However, you can opt-out of the use of your personal data for marketing purposes at any time by contacting us. Our contact details can be found in section 11.

If you wish, you can also check the information we hold about you. You can request that your data be corrected, supplemented or deleted if it is incorrect, unnecessary, incomplete or out of date for the purposes for which it is processed. Our contact details can be found in section 11.

We use a reputable online service provider based in the United States to send marketing communications. Where personal data is transferred outside the EU, we will ensure an adequate level of protection of personal data by agreeing with the service provider on the confidentiality and processing of personal data as required by law. The service provider processing the personal data is committed to using standard contractual clauses approved by the European Commission and to complying with EU data protection practices for the processing of personal data.

We do not disclose data to third parties outside the Loihde Group.

4. Job applicants and direct candidates

You can apply for a job with us using the form on our website or directly by email. We also use publicly available information to identify potential job applicants (direct jobseekers) whom we can contact ourselves.

For job applicants, we store the applicant's name, contact details, a written message and an attached application and CV. The legal basis for the collection and processing of personal data is consent in accordance with the GDPR (sending a job application). We process data only for recruitment purposes and the data are processed only by the persons involved in the recruitment process. At our request, personal data may also be processed by our trusted partners involved in the recruitment process. Such partners include, for example, direct search consultants or other companies providing recruitment services.

For direct search candidates, we store their name, contact details, work and educational history and information about any professional interests they may have. The legal basis for the collection and processing of personal data is legitimate interest under the GDPR.

We keep the data provided for 1.5 years. You can object to the use of your personal data at any time by contacting us. If you wish, you can also check the data concerning you. You may request that your data be corrected, supplemented or deleted if it is inaccurate, unnecessary, incomplete or outdated in relation to the purposes for which it is processed. Our contact details can be found in section 11.

For the recruitment process, we use an international reputable online service for processing data, which is provided by a service provider based in the United States. Where personal data is transferred outside the EU, we will ensure an adequate level of protection of personal data by agreeing with the service provider on the confidentiality and processing of personal data as required by law.

The service provider processing the personal data is committed to using standard contractual clauses approved by the European Commission and to complying with EU data protection practices for the processing of personal data.

We do not disclose data to third parties outside the Loihde Group.

5. People who registered for an event

We collect event registrations via the form on our website, by phone and email.

We record your name, email address and telephone number in our customer register so that we can send you event-related communications. This information will be stored until further notice. We clean our customer register annually of outdated and unnecessary information.

In addition to event communications, we also use your contact information for other customer communications and marketing. Such communications include invitations to our events and training courses, various expert content and communications about our services. We send marketing communications about once a month and only on topics that we think are useful and interesting. The legal basis for sending such communications and processing personal data is our legitimate interest under the GDPR to communicate with business customers or potential customers. However, you can opt-out of the use of your contact details for marketing purposes at any time by contacting us. Our contact details can be found in section 11.

If you wish, you can also check the information we hold about you. You can request that your data be corrected, supplemented or deleted if it is inaccurate, unnecessary, incomplete or out of date for the purposes for which it is processed. Our contact details can be found in section 11.

We use a reputable online service provider based in the United States to send marketing communications. Where personal data is transferred outside the EU, we will ensure an adequate level of protection of personal data by agreeing with the service provider on the confidentiality and processing of personal data as required by law. The service provider processing the personal data is committed to using standard contractual clauses approved by the European Commission and to complying with EU data protection practices for the processing of personal data.

We do not disclose data to third parties outside the Loihde Group.

6. Clients and potential clients of our services

We collect and process information about our customers and potential customers in order to provide quality customer service and share up-to-date information about our services. It is important for our business to find the right people in companies and organisations who are interested in our services. We actively monitor the media and use information from third parties or purchased information to expand our customer database. In doing so, we require that the third party has verified that the collection and sharing of the information is authorised.

We process personal data for customer relationship management purposes, such as customer service, sales, contract processing, billing, marketing and communications.
The personal data we process includes information about the individuals who purchase our professional services and those involved in providing them, such as name, position in the organisation, email address and telephone number. We only keep the data necessary for customer service and marketing purposes and store it indefinitely. We cleanse our customer records annually of outdated and unnecessary information.

We contact our customers by phone or email. We send marketing communications about once a month and only on topics that we think are useful and interesting. These communications include invitations to our events and training courses, various specialist content and communications about our services. The legal basis for sending communications and processing personal data is our legitimate interest in communicating with business customers or potential customers under the GDPR. However, you may at any time object to the use of your contact details for marketing purposes by contacting us. Our contact details can be found in section 11.

If you wish, you can also check the information we hold about you. You can request that your data be corrected, supplemented or deleted if it is inaccurate, unnecessary, incomplete or out of date for the purposes for which it is processed. Our contact details can be found in section 11.

We use a reputable online service provider based in the United States to send marketing communications. Where personal data is transferred outside the EU, we will ensure an adequate level of protection of personal data by agreeing with the service provider on the confidentiality and processing of personal data as required by law. The service provider processing the personal data is committed to using standard contractual clauses approved by the European Commission and to complying with EU data protection practices for the processing of personal data.

We do not disclose data to third parties outside the Loihde Group.

7. Online visitors

We use analytics tools and measurement systems provided by third parties, such as Google Analytics, to improve the user experience of our website.

We collect the following information about users and their use of the website:

  • IP address and country of location of the device used
  • user movement and activity on the site, such as pages and content viewed and the time spent on them
  • the unique identification numbers used by the device used
  • information on the device used, type of operating system and software versions
  • the type of browser used and language settings
  • the website that directed Loihde Advisor to the site and its server and domain name
  • The website to which you have been redirected from the Loihde Advisory website, its server and domain name

8. Cookies and other tracking technologies

We use our own and third-party cookies, traces, scripts and other similar technical identifiers and technologies on the site to identify the terminal devices used, to monitor and analyse the use of the site and to further develop the site. We need your consent to use cookies of any kind.

A cookie is a small text file that is stored by the browser on the user's terminal device. Cookies usually contain an anonymous, unique identifier that can be used to identify the browsers that access the website. We may disclose information collected by cookies to third parties.

We also collect information about the effectiveness of our email marketing, such as the number of times messages are opened, the time it takes to read them and the number of impressions.

Third party cookies

We also use cookies and technical tools provided by third parties to collect information on the Site, such as site usage analytics (Google Analytics). The services provided by these third parties are subject to their own terms of use and privacy policies and we are not responsible for the collection or processing of data by these third parties.

Clearing and blocking cookies

Because we respect the privacy of our users, you may choose to block some cookies. By clicking on the headings of the different categories, you can access and change the default settings. Blocking some types of cookies may negatively affect the user experience of the site and limit the use of the services we offer.

9. Protection of personal data

We take appropriate technical and organisational measures to protect your data. We ensure that our systems are fault-tolerant and that data can be recovered.

We maintain registers on appropriately secured servers and services. These protections include access management, access control, firewalls and password protection, which allows access to stored data only to our employees and to service providers under contract with us.

In accordance with applicable law, we report any data breaches directly to the authorities or users.

10. Changes to the Privacy Policy

As we regularly develop our website, systems and customer communications, we will amend this Privacy Policy to reflect the actual data processing situation. Changes may also be based on changes in data protection legislation. You will always find the most up-to-date privacy policy on this page.

11. Data controller

The controller of the register is Loihde Advisory Oy (business ID: 2157464-4).

For privacy-related matters, you can contact us using the following contact details:

Loihde Advisory Oy
Metsänneidonkuja 4
02130 Espoo

privacy@loihdeadvisory.com
www.loihdeadvisory.fi