In designing the user experience, we focus especially on the requirements set by data, technologies and content management – and also on the possibilities of technology as a business catalyst.

Therefore, for us, user-oriented design means that the planning and decision-making related to services are done on the basis of user knowledge, while taking into account the realities of implementation. 

Design is not a separate function in a development organization and designers need to understand the development organization’s agile development models and support development work. We have experience in transporting end-user focus as a seamless package from the portfolio to the team level a for large multinational and multi-channel agile development organizations.